Google’s algorithm is improving its ability to recognize content that contains the most relevant and trustworthy information. By 2022, SEO rankings are expected to be increasingly competitive in terms of generating high-quality content that is useful to internet users.

Today, we’ll take a look at some of the most significant Google algorithm ranking factors that we believe will have the most impact in 2022.

Quick Summary of Google’s Algorithm Ranking Factors in 2022

Google Algorithm Update 2022

Consistent Publication of Engaging Content

The #1 factor Consistent Publication of Engaging Content, remained stable at 26% in 2022, which is significant given the larger piece of the pie that User Experience currently consumes.

Keywords in Meta Title Tags

Keywords in Meta Titles decreased more than any other factor on our list (22% to 17%) as Google increased its practice of auto-generating meta titles in certain situations.


Backlinks are down ever so slightly (16% → 15%) While the concept of judging a page’s trustworthiness based on links from other websites.

Mobile Friendliness

Websites must be easy to use on mobile phones and tablets if you want to reach visitors in 2022.

Page Speed

Google requires fast loading of the searched content, so optimize the website in this regard to position yourself higher in the ranking.

User Engagement

This year, the impact of User Engagement more than doubled (5 % to 11 %), making it the fourth most critical element in Google’s algorithm in 2022.

Do you want to get more traffic to your website and drive more leads in 2022? You must focus on SEO and optimize your website according to Google Algorithms.

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