Digital marketing is a key component of your overall marketing strategy in 2021. When used effectively, it’s a great tool to help you identify, grow, and discern your audience.

Here are the Senior Living marketing statistics 2021 you don’t want to miss!

    1.  Senior living providers saw a 41% decrease in sales inquiries after the COVID-19 outbreak began. COVID-19 has created safety concerns for prospective senior care customers and their loved ones.

   2.  82% of the marketing leaders surveyed cited the inability to attribute campaign or content activity to revenue as one of their major marketing challenges

   3.  68% of senior living marketers say their website is their most effective channel. 

    4.  87% of marketers report an increase in phone conversion rates by 10% in the past 12 months. COVID-19 has increased the importance of phone calls. 

   5. Calls will influence $1 trillion in US consumer spending this year. In the mobile-first world, calls are often the most convenient way for customers to convert.


Genexod: Senior Living and Senior Care Marketers Stats Can’t Ignore in 2021

      6.  26% of marketers find capturing what marketing sources drive consumer phone calls to be “very challenging.” 

     7.  82% agree insights from inbound calls and call experiences may reveal costly blind spots in their marketing and customer analytics. 

     8. 50% of marketers believe the customer experience will be negatively impacted by challenges and blind spots inherent in the call channel.

   9. Surveys show that chatbots will power 85% of customer service by 2021.

  10. 80% of consumers say they are more likely to do business with a company if it offers them personalized experiences.

Do you want to know more about senior living marketing and increase Drive more traffic and leads to your senior care home? Contact us now: