Did you know that close to one-third of the population uses Facebook? That’s right. Facebook has amassed over 2.9 billion monthly active users worldwide- and counting- making it one of the most popular social media sites on the planet. It, therefore, is a no-brainer why businesses of every type would want to cash in on Facebook, given the enormous lead generation potential it presents. If your business is on the outside looking in, wondering how to milk this cash cow, you’ve come to the right place for answers. Here’s how you can promote your business through Facebook advertising.
Let’s start right at the basics- make a stellar Facebook business page
Think of your Facebook business page as the face of your business. First-time visitors ought to be able to gauge your brands’ personality at first glance. It should be warm, inviting, friendly and trustworthy to earn followers. Humor is also a great pillar upon which to base your business’s identity because research shows that being funny sells.
Here are a few other important things to keep in mind for your Facebook business page:
- Use your logo as your profile picture. This makes your brand instantly recognizable
- Make your cover photo count. It takes the most real estate so it deserves just as much thought. Include your catchphrases here, alongside simple yet stunning visuals (think brand colors)
- Add CTAs to drive traffic to your website or services. It might seem straightforward enough but many businesses skip this tiny yet vital detail
Moreover, fill your “About” section with descriptive copy that gives a brief background of your company and its products and services.
Craft classic ads with irresistible offers and copy
People on Facebook are bombarded with countless ads each day, so your classic ad has got to be something to hold their attention.
Remember different strokes for different folks so make your classic ads feel really personal. Segment audiences for targeted advertising based on:
- Marital status
- Location, etc.
Facebook does all the heavy lifting already so it’s up to you to just work the settings to personalize your ads. Another important thing to keep in mind is that less is more when it comes to Facebook ads. So keep it short and sweet. If you need help creating awesome copy, our digital marketing agency is here to help.
Get people talking with Facebook contests
There’s no better way to get people riled up about your page than via Facebook contests. It’s a great strategy for digital marketing for eCommerce and is sure to explode your engagement and create buzz for your brand.
Before you put your content to work, figure out a giveaway to entice viewers as motivation for your end goals. Want them to join your email list? Make them an offer, preferably one directly related to what you’re selling. It doesn’t have to cost you an arm and a leg. If you’re selling smartphones, simple phone accessories can serve as great rewards. Also, don’t forget to make your contest time-limited to create urgency.
Take full advantage of Facebook promoted posts
You may be thinking “Why should I pay to promote posts when my followers can see my content for free?” Page likers won’t always see your posts on the newsfeed unless they’re specifically looking for it.
Promoted posts can increase your chances of getting spotted by your fans and beyond. To make the most of promoted posts, be sure to:
- Check the option to reach fans’ friends.
- Promote underperforming posts. Use Facebook Insights to find your lowest performers
- Get your post timing and target audience right. A reliable digital marketing service such as Genexod can help you get these aspects spot-on
Above all, don’t auto boost your posts because you have no control over which ones get promoted. Choose posts to boost in line with your long and short-term eCommerce marketing strategy and goals. For important posts, you’d like your customers to always see first, pin them to the top of your page.
Use sponsored stories to expand your reach
Sponsored stories are among the most effective digital marketing trends for Facebook, and for great reason. Inspired by the word-of-mouth marketing model, they are a great way to entice leads via user-generated content. These Facebook ads highlight the actions of users to friends and capitalize on the fear of missing out (FOMO) concept.
Sponsored stories help trigger certain desired business reactions depending on the outcome you’d like for your business. If you want to send more likes to your page way, set your sponsored ads to show “likes” to friends. Conversely, if you’re more concerned about users claiming offers, show users when their friends have claimed your offer.
Create awareness via Facebook carousel ads
Carousel ads incorporate multiple images and offer many upsides. These types of ads are more interactive and can consequently create more engagement, and increase dwell time. In fact, new findings revealed that- compared to single image ads- carousel ads have a 72% higher click-through rate.
They are a great place to promote special offers, inducing discounts and time-limited deals. To make your carousel ads more effective, include:
- Promotion codes twice, if you have a running promotion. Once as part of your larger offer and the second time as part of each card’s description
- Include a CTA e.g., “Shop Now” under every card in the carousel to reinforce your message
- Core features on separate cards to make them stand out. That said, it’s wise to dedicate the first few cards to reiterating your headline and USP
In terms of copy for these ads, you can never go wrong with the SBA (Snap, Benefit, Action) copy method.
Need help to conquer Facebook?
Everyone’s using Facebook for advertising these days in one way or the other. However, only a handful are finding success, with more than 6 in 10 businesses failing at Facebook ads. To avoid throwing money at dead-end campaigns, you should have a proven online marketing service such as Genexod by your side to make your Facebook advertising run like clockwork. Let our digital marketing company help you target the right Facebook audiences, and turn fans into paying customers via proven social media marketing techniques. Schedule a demo today.