Marketing Automation

Marketing Automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

Benefits of Marketing Automation

  • 63% of companies using marketing automation outperformed competitors.
  • Sales productivity increases by 14.5% after using marketing automation.
  • 80% of marketers saw an increase in the number of leads after using marketing automation software.

Marketing Automation Statistics:

  • 51% of companies are currently using marketing automation. 
  • 53% of B2B organizations implement marketing automation.
  • 37% of B2B organizations plan to implement it.
  • Research and Markets anticipated the global marketing automation market size to reach USD 8.42 billion by 2027.

Facts of Marketing Automation

  • 63% of all companies using marketing automation right now are doing better than their peers.
  • Marketing Automation causes conversion rates to increase by an average of 53%.
  • Marketing automation could lead to an average 451% increase in qualified leads.
  • 9 out of 10 marketers use marketing automation software for online marketing success.

 Marketing Automation Statistics, Facts & Trends For 2021

Trends of Marketing Automation

Hyper Automation Will Gain Prominence

  • According to Deloitte’s 2021 Global Marketing Trends report, a whopping 77% of the surveyed CMOs are using AI to automate work during the COVID-19 pandemic.

Conversational Marketing

  • Google Assistant and Amazon Alexa will become the go-to tools for user experience delivery by 2030.

More Impact of Privacy Protections

  • 86% of consumers are worried about their data privacy currently.
  • By 2023, 65% of the world’s population will cover their personal information under modern privacy regulations.

Interactive Voice Response (IVR) Systems

  • 91% of organizations plan to deploy voice and other AI-powered chat technologies by 2022.