Marketing for senior living communities entails more than just having a website. It leverages a variety of methods to improve occupancy in your senior living community, generate more leads and conversions for your home care homes
Senior Living Marketing Ideas
- Revamp Your Website
- Manage Your Online Reputation
- Be Open and Transparent About Your Community
- Listen to Potential Residents’ Needs
- Create a New Marketing Brochure
- Develop Your Social Media Presence
Senior Living Marketing Tips
- Take Advantage of Local Keywords
- Focus on Optimizing Individual Service Pages
- Write Unique Blog Posts for Your Audience
- Be Sure to Connect with Local Businesses
- Cover All Your Bases with Local Citations
Senior Living Marketing strategies
Senior living marketing strategy helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
Don’t hesitate to call us at +440-600-1064 for any questions about senior living marketing!
Marketing tactics to increase interest in your senior living community
- Ensure your website is better than your competitors
- Consistently track the ROI of every marketing initiative
- Be aware of what is being said about your community online
- Optimize your website’s SEO to help you stay visible in web searches
- Use your current residents as brand ambassadors
Create a Marketing Strategy
- Use your current residents as brand ambassadors
- Build your buyer personas
- Identify your goals and the digital marketing tools you’ll need
- Evaluate your existing digital channels and assets
- Audit and plan your owned media campaigns
- Identify your goals and the digital marketing tools you’ll need
- Audit and plan your earned media campaigns
Some Senior Living Marketing Stats below
- 68% of senior living marketers say their website is their most effective channel
- 75% of senior living consumers research options on search engines
- Phone calls convert to 10-15x more revenue than web leads
- Senior citizens’ searches for “senior living” grew 15% in the past year
Need help achieving your goals? Tell us more about who you are and your organization’s needs and we’ll get this conversation started: https://genexod.com/contact-us/