Marketing automation is simply the use of automation solutions to manage all the marketing procedures in a company. With marketing automation, businesses can target customers with automated messages across email, web, social, text, etc. It helps with lead generation, nurturing, as well as with measuring overall ROI on campaigns.
Adoption of Marketing Automation
- 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities
- 63% of a marketing plan to increase their marketing automation budget this year
- 27% of companies say that they still consider themselves “new” to marketing automation
- 86% of marketers consider “ease of use” to be the most important factor when evaluating automation tools
Key Challenges in Marketing Automation
- 16% of marketers think creating quality automation is their number 1 challenge
- 20% of agencies struggle to find the right marketing automation tool
- 55.6% of companies that don’t use automation cite a lack of expertise as the reason
Top Benefits of Marketing Automation
- Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
- 4 in 5 users increased their leads by using marketing automation software and 77% had an increase in conversions.
- The use of lead nurturing through marketing automation saw 15-20% of potential buyers that were not ready to purchase converted to sales.
Marketing automation ROI & results statistics
- 76% of marketers see a positive ROI within a year
- 80% of marketers report an increase in leads due to automation
- 77% of marketers report an increase in conversions due to automation
- Automated lead nurturing converts 15-20% of customers to sales
Ready to Automate?
Genexod’s marketing automation services help businesses to hit their sales and achieve marketing targets! Contact us today: contactus@genexod.wp14.staging-site.io