We all know the struggle. Better conversion rates will always be the end-all-be-all of any marketing campaign. For the most part, it’s tough to achieve the desirable numbers we want, which is why, almost every year, we search for and try out different CRO Tactics.
Is optimal Conversion rate optimization really difficult to steer toward success? Well, if you have a clear objective and, most importantly, knowledge of CRO Strategies that actually work, you’re basically already on the right path. Some of these tactics are tried-and-tested, others are twists to what worked in the past, while a few are fairly new.
1. Don’t underestimate the power of following up.
Some marketers want to give up on their leads when they don’t receive a reply. That’s like throwing all your initial efforts away, which translates to wasted resources.
So, you sent one or two calls or emails. That’s not even enough for most savvy marketers. They’re more than willing to settle for five or more follow-ups, and oftentimes, it’s the most persistent ones that are rewarded in the end.
Following up means you value every lead. It also transmits a clear desire to establish a solid connection with your target audience. The moment you start being active on your follow-ups, it won’t be a surprise if you immediately start seeing higher conversion rates as a result.
2. Optimize the way your sales team does its job.
This is another must-do step if you want fast, palpable results in your CRO efforts. And, no, you can never really be 100% sure that your CRO is already fully optimized.
Are you, for instance, sure that you are using the right CRM for your specific enterprise, campaign, and target audience? How is your online brand reputation management doing? Is your team able to effectively monitor and interact with leads? Are you making use of automation to help save you time and effort?
The Thing is, in digital marketing, there’s always room for improvement. Sales, as an activity, has numerous stages, after all.
3. We can’t stress A/B testing enough.
If you think you’ve been doing enough A/B testing and still getting less-than-stellar conversion rates, it’s safe to say that you need to tone it up further. It’s either that, or you’ve been doing it wrong all along.
- Are you using the correct sample size?
- How long are you doing the test?
- Are you retesting enough?
- Are you using the 302 redirect technique?
- Do you remain focused when doing A/B tests?
- Are you testing your videos, too?
- Are you testing your emails and how they look on various screens?
The moment you start performing the correct A/B testing, you should instantly see improvements. After all, you know the type of setup that is suitable, for example, in the Website Landing Page you’re using.
You’ll know the content that drives conversions, in short, which is why you should consider A/B testing as a must when doing conversion rate optimization, Landing Page Optimisations, or any kind of improvement you’re trying to do on your campaign.
4. Do proper lead segregation.
Not all leads are high-quality, so you should learn to identify the ones you should be prioritizing. How will you be able to filter out the ones of value and the ones that aren’t? For one, you should take extra steps to know your audience more intimately.
If you haven’t been doing thorough research on your leads, how they behave, and how they interact with your content, then you should start doing so as soon as possible. Equipped with that knowledge, you should be able to discern who to hone in on.
Furthermore, this only eliminates any possibility of your efforts and time being put to waste, which is a hallmark of true optimization.All the better if you throw lead scoring to the pot, which only spices up your efforts to reach out to the leads that truly matter.
5. Personalize as much as you can.
Are you personalizing your content based on the results of your A/B testing? There are literally loads of aspects of your digital marketing that should be personalized. These include not only your landing page’s content, but it’s CTA, banners, and product recommendations as well. Even the individual emails you send should be personalized.
What’s so awesome about personalizing is that it almost always leads to better engagement. We also can’t ignore the fact that the more you personalise, the more you present something highly original to your users. Remember: generic, overused stuff rarely gets the attention it seeks.
6. Give incentives.
If you want quick bumps in conversation rates, what could possibly beat handing out freebies and rewards.
That said, this is especially effective if they’re also highly personalized. Think of unique deals, coupons, offers, and discounts that will truly appeal to the specific persona that you are reaching out to.
7. Always update your landing pages.
Much like how your sales team requires constant enhancement and training, the same can be said for landing pages. You probably already know that you should keep your copy as concise as possible. The same can be said for the addition of LSI keywords throughout the content.
The key is to keep everything updated. Whether it’s the list of benefits that your product, your phone number or service can provide, or the testimonials, you need to keep these elements as fresh as possible. Be transparent with the dates you received feedback and testimonials.
It’s the best way to attain your audience’s trust. For one, did you know that most people only trust testimonials that are, at most, not older than 3 months?
8.Communicate more, and better.
Should your leads start showing interest in your product or service, you should immediately take this as a sign that you should orient them more about it. Why not send a demo call their way to help them familiarize with it better?
- Moreover, you need to set better communication channels in place. Are you using social media platforms to their full potential? Facebook and Instagram pages are good platforms where you can directly address your clients’ concerns and interact with them in order to build better connections.
- We’re going to go ahead and assume that you’re already sending emails. Have you tried making and sending quality videos with them?
Ultimately, the key is to acquire the necessary skills and then take action once you have a concrete idea of the exact steps that you need to take. We can’t emphasize the importance of doing these two steps and actually remaining focused on doing them consistently for a long period of time.
That said, you’ll definitely need as much focus, patience, and energy as possible if you want to enjoy long-term success. What’s good is that there’s no shortage of help available should you need it.