How to Increase the Conversions/Sales on E-commerce Websites?
Why is my eCommerce site not selling? If your eCommerce store is struggling to make sales, several things could be holding you back. As an experienced digital marketing agency for eCommerce, we generally find that we can narrow this down to primarily two vulnerabilities. First, you may be dealing with a traffic issue.
Here, your website is visible to traffic, just not the right one, or you’re not getting sufficient traffic. Secondly, you could be having a conversion crisis on your hands. In other words, your website may not be converting because of the presence of certain web elements, or lack thereof.
That said, let’s get to discussing how to fix these with pointers on the best ways to increase sales and conversions for eCommerce.
Set up a cart reminder email campaign
Grim statistics indicate that close to 7 in 10 carts don’t make it over the line. Several factors are at play here, including:
- Unexpected shipping costs
- A lack of trust
- Security concerns and much more
Sometimes though, the reason leads are not converting may just be a genuine mistake: they forgot. Perhaps, they got a call mid-shopping & forgot all about the purchase or wandered off after clicking on a funny cat video.
You’ll want to recover these carts by setting up cart reminder email campaigns. Remember, they could also have left due to unanticipated delivery fees so, if you can, include promotional discounts to win them over. If you can get your cart recovery rate to at least 10%, then market research shows you’ll be headed in the right direction.
Optimize your search bar or box
Small and inconsequential it may seem but don’t make the mistake of underestimating it. Did you know that that little search bar that you have- or don’t have- on your website can influence half of your sales? That’s right. Research finds that search box optimization affects 50% of revenue for eCommerce businesses so don’t look past it.
If you don’t have a search box, let our digital marketing service create you one post haste. That said, here are a few ways to make this your most powerful simple feature addition yet:
- Make it the first thing visitors see: Well not literally the first thing, but get it as far up the page as you can, and don’t forget to test the placement
- Ensure it’s large and distinctive. There should be no room for doubt. Give your search box a distinctive placement and make sure it’s large enough to spot
- Include text prompts: These should guide leads about what terms they can search e.g. a product number, a product name, or a keyword
An autocomplete feature can also be helpful to prevent typos and fill in complex product names
Make your images count
A picture is worth a thousand words, but that may apply ten-fold particularly as far as eCommerce websites are concerned. Remember, a new lead on your website has no idea what you’re all about. Unless you have a big brand name like Amazon, chances are they’re not quite sure if they can trust you.
Good quality product photos go a long way to ease doubts. They paint your brand a picture of professionalism and attract their attention. Blurry photos, on the other hand, may leave a sketchy perception of your business.
So if you’re product images are not up to the mark, it’s time to get snapping. Here are a few tips to ensure you get it right this time.
- Go for a 12-megapixel camera if you’re using your phone
- Eliminate camera shakes by shooting off a tripod
- Take photos in natural light
- Snap a range of images and angles
That being said, you also don’t want to slow down your page with resource-intensive images, hence you need to find a good balance of size and quality.
Live chat to make your sales process frictionless
Don’t have live chat features on your website? You’re killing your sales. Concerns can arise anytime during the purchase process, with buying decisions made within the blink of an eye.
In fact, 6 in 10 leads will throw in the towel and head somewhere else if they can’t have their concerns addressed in a few seconds. Live chat is a great way to get you on the right side of these statistics by providing support to leads in real time.
Live chat remains one of the hottest digital marketing trends. You can further use it to your advantage in terms of personalization by tracking details such as:
- Page time spent
- Purchase records
- Chat history
- Pages browsed and more
Make checkout a walk in the park
Your customer is ready to buy. They have their item in the cart and they’re heading out. Out of the blues, they bolt for the door leaving your cart cold and lonely. What happened? Well, you may just have scared them off with a hectic checkout process.
A complicated checkout process can be a conversion killer. It can frustrate leads to the point of giving up. To avoid this, you’ll want to untangle your checkout process in the following ways:
- Ensure there are few actions during checkout. You’re free – and encouraged- to show surplus purchase offers but not as a step before check-out. Rather, show these as an after-purchase prompt or on a side-menu
- Implement no sign-in options: It would be great if leads can complete purchases without having to sign in or up first
To succeed with digital marketing for eCommerce, ensure your checkout process has as least work as possible. It should feel like a waterslide: fast and easy.
Let Genexod take a look
eCommerce websites fail because of a variety of reasons. In the same way you need a physician’s intervention to formulate the right prescription plan for treatment, so too does your eCommerce website need a digital marketing company that can get to the bottom of its ailments. Let us take a peek under the hood so we can straighten out web design and traffic bottlenecks stifling your conversions. Set up a call with our team right now so we can begin crafting a power email marketing strategy.