Marketing Strategies for Compounding Pharmacy in 2023

In the ever-evolving landscape of pharmaceuticals and healthcare, staying ahead of the curve is not just an option; it’s a necessity. From email marketing to influencer partnerships, the tools and strategies available to compounding pharmacies are vast and diverse. In this blog, we will delve into the key marketing tactics that successful compounding pharmacies are leveraging to build their brands and connect with patients in today’s digital age. Whether you’re aiming to optimize your Google My Business profile or considering the power of influencer marketing, this comprehensive guide will shed light on the strategies that can set your pharmacy on the path to success.

Email marketing

  • Successful compounding pharmacies send emails 1 or 2 times weekly
  • 65% of emails sent out by compounding pharmacies contain images
  • Most pharmacies use email subject lines with less than 50 characters
  • Using less than 50 characters in the subject line increases CTR by 75%
  • Effective pharmaceutical brands distribute emails between Monday & Wednesday


  • Successful US compounding pharmacies blog 1 to 4 times a week
  • High-traffic compounding pharmacies prioritize long-tail keywords
  • 91% of search queries are long-tail keywords
  • High-traffic pharmacy blogs use images. Image-based blogs get 94% more views
  • Pharmacy articles that top Google search results average at least 1,000 words
  • 61% of US buyers have made a pharmacy purchase due to a blog
  • 70% of potential new patients prefer articles to ads

Google My Business (GMB) optimization

  • Successful compounding pharmacies use at least 11 photos per listing
  • Top pharmacies completely fill out GMB information to increase clicks by 700%
  • 64% of new patients find local compounding pharmacies via GMB listings
  • 45% of local pharmacies earn new appointments through their GMB profiles
  • Compounding pharmacies increase conversions by using video in their GMB profile

Social media marketing 

  • 77% of compounding pharmacies use social media for customer acquisition
  • Successful US compounding pharmacies post 2 times daily on social media
  • Surveys indicate most US pharmacies post between 12PM & 3PM or 6PM & 9 PM
  • Leading US compounding pharmacies rely on omnichannel marketing
  • 51% of pharma marketers advertise on YouTube
  • The top compounding pharmacies primarily use LinkedIn for social media marketing 
  • Pharmacies are also tapping into user generated content that heightens purchase intent by 79% 

Influencer marketing in pharma

  • Pharmacies are taking to influencer marketing to promote supplements/wellness products
  • 50% of millennials would buy a product based on the recommendation of influencers
  • TikTok is key, with 55.5% of marketers turning to the platform for influencer campaigns
  • 50.8% of pharma marketers use Instagram for influencer marketing
  • 42.1% of pharma marketers implore Facebook for influencer marketing 


  • Successful US compounding pharmacies have a same-day delivery policy
  • 78% of patients are more likely to make a second purchase with same-day delivery
  • Repeated customer offers
  • High-performing compounding pharmacies offer non-prescription services too
  • Non-prescription services include various wellness and health products 

Paid search

  • 45% of compounding pharmacies in the US leverage PPC ads
  • High-performing pharmacies tap into their competitors’ brand terms
  • Pharmacies use long-tail keyword PPCs to increase conversions by 36%

Affiliate marketing

  • 83% of US pharma brands elevate brand awareness via affiliate marketing
  • At least 80% of brands have some type of affiliate program in place
  • 54% of pharmacies rate affiliate marketing among their 3 top strategies for lead generation
  • 65% of pharmacies acquire quality backlinks via affiliate guest blogging


In the dynamic world of pharmaceutical marketing, adaptation and innovation are the cornerstones of success. As we conclude our exploration of the strategies employed by thriving compounding pharmacies, it becomes evident that a multi-faceted approach is key. From the precision of email marketing to the creativity of influencer collaborations, from the local visibility of Google My Business to the global reach of affiliate marketing, compounding pharmacies have a wide array of tools at their disposal.

By embracing these strategies, compounding pharmacies not only enhance their brand presence but also serve their patients more effectively in today’s digital landscape. Remember, the healthcare industry is ever-changing, and staying relevant and patient-centric is the ultimate goal. Whether you’re optimizing your email campaigns, crafting engaging blog content, or venturing into the world of influencer marketing, the future holds endless possibilities for compounding pharmacies ready to embrace the power of digital marketing.